10 Step Guide To Get Started With PPC Advertising

10 Step Guide To Get Started With PPC Advertising

If you were going to buy a billboard on the highway, you would probably do a little bit of research first. After all, you want it to be successful. Think of a pay per click ad as the billboard of the Internet. You are paying to get your sign up there, so you want to make sure it is working. Before you start throwing #ppc ads up all over the Internet highway, do a little research to truly optimize your PPC efforts. 10 Ways to Start Improving ROI on PPC Have a Goal in Mind. If you were to invest in a billboard, you would have a clear goal. Correct? “Stop by my store.” Or “Start using my product.” When you start a PPC campaign, you need to do the same thing. Do you want the viewer to fill out a form? Buy a product? Visit your website? These are questions you need to answer before you start advertising. Have a Budget. When you decide you want to use billboards, you likely do not call up a salesperson and say, “I want signs. Throw some up, and bill me.” Instead, you set a budget. Your PPC campaign should have one too. Go into your campaign knowing how much you are willing to spend so that you are not spending more on advertising than you are making in return. Pick Your Exact Keywords. You would not want to advertise your mom and pop business located in Kansas in NYC. Instead, you would buy a billboard on the highway right by your store. When you use exact, targeted keywords, you are...