What Does Duplicate Content Mean for SEO?

What Does Duplicate Content Mean for SEO?

For many small businesses, dealing with the problem of duplicate content has become an issue they come across more regularly than they have in the past. Duplicate content is effectively parts of content which is either identical in style or far too similar not to have at least some relevance. Whilst this might worry some people that a similar topic could be construed as duplicate content, the margins are actually far more diverse. When it comes to search marketing and #seo for your business, though, you need to be able to understand what duplicate content is going to mean for you. The Best Practices for Duplicate Content The first thing that you need to get your head around then is the fact that using duplicate content will severely hamper your business. If you have too much content on a web page there is a good chance that you might not even get ranked in the first place. This is a problem for those who have just been re-publishing and re-posting content from other popular pages and blogs; whilst you were giving them credit for the post, today Google is going to hit you pretty hard for doing this. Therefore, when it comes to SEO for small businesses it’s best to re-create all of that content so it’s unique whilst still giving the credit to the website. Alternatively, we could create a small piece of unique commentary about that piece and then link back to it – this creates further discussion, and is a great tactic when it comes to SEO for small businesses. We are creating traction with bigger...