Learn How SEM and Social Media Can Complement Each Other

Learn How SEM and Social Media Can Complement Each Other

Looking for the simplest possible way to explain it, the traffic that your website generates through people visiting it is the online equivalent of a currency. Go a website that receives 10,000 visitors a day? Then someone will be along, eventually, to try and take it off your hands. This massively successful venture can help you flip websites really quickly and ensure that you have the kind of pull needed to really make a nice profit from each website that you sell on. However, getting to that point is an entirely different story – what we want to look at is how the various methods of bringing traffic to a website can actually be performed. From Social Media Marketing to #seo and SEM, you’ll find yourself with more options than ever before to shout your business name from the rooftops and get yourself some much needed exposure. Two of the most popular forms of online marketing at the moment is social media marketing – utilizing the power of the Facebook’s and Twitters of this world for your own benefit – and also getting to grips with using things like SEM. SEM stands for Search Engine Marketing and takes a different route to SEO in that it actively promotes you on the search engines, instead of ticking all of the boxes that SEO requires to get you high up on the listings. All of these features are equally powerful and, when combined together in the right manner, can be the perfect solution for anyone who wants to boost their business and make it more powerful. The most effective way of...
How Local SEO Can Generate Leads For Your Small Business

How Local SEO Can Generate Leads For Your Small Business

When it comes to #seo for small businesses, it’s important for you to think locally. If you don’t provide local SEO, it is going to be hard to generate qualified leads. The internet is worldwide and therefore you have to search engine optimize your approach to the area that you service. Whether you are providing a free e-book for people to download when they provide their email address on a landing page or some other way to collect information for leads, you want to make sure you are collecting information from people who are near you. A simple form can be there to collect all the info you need, such as name, phone number, and email. For example, if you are a landscaping company, you may service within only one or two counties. As such, you don’t want people from the other side of the world filling out leads. They are not qualified because it would be impossible for you to provide service to them. You are wasting their time and yours. Find Local Clients With Search Engine Marketing When you concentrate on #sem or search engine marketing with a local approach, it will allow you to get the leads you need. This means you will want to use a keyword that has to do with your area. It could be a county, a city, a town, a neighborhood or something else. Tack it onto the keyword you were planning on targeting anyways so you can bring in more leads. Traffic on your site should increase and this is something we can help with. It’s important for you to...
5 Ways To Improve Your Digital Content Marketing

5 Ways To Improve Your Digital Content Marketing

Digital content marketing strategies are of the utmost importance. When you’re talking about #seo for small businesses, you have to know what is going to work as a way of helping you to increase visibility of your business and what will connect with consumers so they are interested in what you have to offer. There are many ways to improve your digital content marketing as a way of helping your business online. We have included five of the ways below to help you make some changes to the way you market your business. #1: Find More Keywords Search marketing needs to be considered. People are going to search using a wide array of keywords – and you may want to find some of the more untapped keywords so you are not competing with large corporations. You don’t have the time or money as a small business owner to go up against the corporations who are targeting the same keywords. Reddit has been defined as a goldmine for keyword research. People are discussing so many topics and as you read through the discussions to find some keywords that people are using that you had never even thought of. The search results will prove to be invaluable for you. #2: Find Link Prospects There are link prospects out there on a variety of bookmarking sites, including Delicious.com. When there is shared content within your niche, it can prove to be helpful because you will be able to have your content on more links and this can help you to increase your links for the purposes of SEO. Perform a broad keyword...
What Does Duplicate Content Mean for SEO?

What Does Duplicate Content Mean for SEO?

For many small businesses, dealing with the problem of duplicate content has become an issue they come across more regularly than they have in the past. Duplicate content is effectively parts of content which is either identical in style or far too similar not to have at least some relevance. Whilst this might worry some people that a similar topic could be construed as duplicate content, the margins are actually far more diverse. When it comes to search marketing and #seo for your business, though, you need to be able to understand what duplicate content is going to mean for you. The Best Practices for Duplicate Content The first thing that you need to get your head around then is the fact that using duplicate content will severely hamper your business. If you have too much content on a web page there is a good chance that you might not even get ranked in the first place. This is a problem for those who have just been re-publishing and re-posting content from other popular pages and blogs; whilst you were giving them credit for the post, today Google is going to hit you pretty hard for doing this. Therefore, when it comes to SEO for small businesses it’s best to re-create all of that content so it’s unique whilst still giving the credit to the website. Alternatively, we could create a small piece of unique commentary about that piece and then link back to it – this creates further discussion, and is a great tactic when it comes to SEO for small businesses. We are creating traction with bigger...