10 Step Guide To Get Started With PPC Advertising

10 Step Guide To Get Started With PPC Advertising

If you were going to buy a billboard on the highway, you would probably do a little bit of research first. After all, you want it to be successful. Think of a pay per click ad as the billboard of the Internet. You are paying to get your sign up there, so you want to make sure it is working. Before you start throwing #ppc ads up all over the Internet highway, do a little research to truly optimize your PPC efforts. 10 Ways to Start Improving ROI on PPC Have a Goal in Mind. If you were to invest in a billboard, you would have a clear goal. Correct? “Stop by my store.” Or “Start using my product.” When you start a PPC campaign, you need to do the same thing. Do you want the viewer to fill out a form? Buy a product? Visit your website? These are questions you need to answer before you start advertising. Have a Budget. When you decide you want to use billboards, you likely do not call up a salesperson and say, “I want signs. Throw some up, and bill me.” Instead, you set a budget. Your PPC campaign should have one too. Go into your campaign knowing how much you are willing to spend so that you are not spending more on advertising than you are making in return. Pick Your Exact Keywords. You would not want to advertise your mom and pop business located in Kansas in NYC. Instead, you would buy a billboard on the highway right by your store. When you use exact, targeted keywords, you are...
Developing a Winning SEO Content Strategy

Developing a Winning SEO Content Strategy

One of the questions I am asked most often about SEO is “How can I do better in organic search results”? The answer to that question is always by developing a winning content strategy. SEO today is actually much less about optimization and much more about simply developing amazing content that people need and can relate to. People throughout the last decade have heard so many different things about what it takes to be successful with search marketing that they are not really sure what to believe. Also, things have simply just changed a lot in Internet marketing over the last decade. In the past, SEO was more about tricking the search engines to make them think you were more relevant than you actually were. Are there still loopholes to exploit today? Perhaps, but the truth is, even if you are able to it is really not worth the effort. Your results will be temporary, could cause more harm than good in the long run, and is likely to take more effort than doing it correctly. Building Content for Search Engines and Users So how does one go about developing a winning content strategy for search engines? Well you start by designing amazing content for your customers or readers. Addressing a specific niche within a certain market is always a good idea. Doing well with search marketing is really exactly like building a successful business. You start by developing a product or service that is specifically tailored to a niche group of people. You design your product and your business in such a way that it appeals to that...
Learn On-page SEO for WordPress

Learn On-page SEO for WordPress

If you are using WordPress for your Content Management System (CMS) then you need to know how to properly optimize it for search engines.  WordPress is pretty great at SEO out of the box, but there are some things we can do to improve upon it.  We certainly recommend WordPress as the Content Management System (CMS) of choice especially for websites and blogs focused around creating great content.  At the end of the day that’s what all of us should be focusing on right! I realize there are different arguments for different CMS’s.  We actually wrote a great post highlighting the different advantages of different open-source CMS that you can read through if you like, Content Management Systems Explained.  However, WordPress is super easy to use and it’s what we like. Great SEO WordPress plugins When creating a new blog post of web page one of the things most people like to do, and we suggest, is creating a custom meta title and meta description for that page. This allows you to specify to Google what your post/page is about. It also allows you to be in control of the first messaging that readers are going to see about your website.  If you don’t write a custom description then Google will automatically generate one for you from the text on your page.  Although this may seem easier, you may not like the text that Google chooses to represent your page. Therefore we recommend installing a plugin that helps you manage this information on your website.  We like to use a plugin called “All In One SEO Pack”.  There are...
Local SEO vs Traditional SEO: Which is Right for You?

Local SEO vs Traditional SEO: Which is Right for You?

There seems to be a lot of misunderstandings between the difference of local and traditional SEO. While this will not be an exhaustive explanation it will be helpful to talk about some of the primary differentiating factors. We have spoken some in the past about the different types of search marketing, and have traditionally broken it up into two separate categories: Paid Search and Organic Search Marketing. Local Search Engine Marketing would fall under the umbrella of Organic Search, although some marketers may indeed place it into a category of its own. Local Search Marketing is unique primarily because there is a designated spot on the search result page to display local listings. On Google this designated area is usually just above the normal search results. This allows businesses to get coverage on the first page of Google for keywords that they otherwise might not be able to rank for. Local listings can also display some additional helpful information that normals listings won’t like business phone number, address, and even customer reviews. The primary difference is that local search listings are based around a physical place where as the traditional search listings may not be associated with an actual physical place at all. Traditional organic listings are simply based around web content, for example a businesses website alone. You will only find places with a store front that you can physically drive to under the local listings. So what’s going on when a company has a listing in both search results. It simply means that both there physical location and their online location (their website) is receiving good search...
Is PPC Right For My Business

Is PPC Right For My Business

Pay Per Click (PPC) advertising can be a bit of a complex medium for new businesses and startups to grasp. Often business owners go to a conference and hear so many acronyms (SEO, PPC, SEM) that they are overwhelmed. They are told that to be successful their business should be doing all of these things as well as engaging in about 10 different social media sites. If you have a small number of employees in your business, or if you are the only employee there are just not enough hours in the day to complete all of these tasks. Furthermore, trying to engage in all of these online mediums will likely leave you not doing any of them very well. In reality some marketing and advertising mediums are right businesses at different stages and some really may not be that important. PPC advertising is certainly not exempt from that analogy. However, it is important for business owners to understand what PPC can really offer in relation to other marketing mediums. If you are unfamiliar with PPC advertising chances are you actually engage, or at least see these ads on a daily basis. Every time you do a search on Google or another Search engine you will see a series of text ads at the top or over at the side. These text ads are usually differentiated from the other normal search results in some way. Essentially these businesses are paying to have their products placed in front of people every time they search for a particular keyword. However, they will not actually have to pay anything until you click...
What SEO Is NOT, Clarifying Search Marketing

What SEO Is NOT, Clarifying Search Marketing

There is so much mis-guided information on the internet about what Search Engine Optimization (SEO) is and how your business should use it. In all actuality the term SEO itself is a bit misleading. The days are long gone when you can make a few edits to your website’s code and miraculously rank number one on a highly competitive search term. The term SEO was born in a time when search engines looked very different than the way they do today. The internet as a whole was still being defined and “I’ll Google It” was not yet the phrase people used. Initially the technology that search engines like Google and Yahoo used to rank websites was much less advanced. They primarily relied on the words that were typed out on a webpage to tell them how relevant it was to a particular search term. However this method of sorting through websites led to a great deal of webpages being deceptive of what they were actually about. Clever tricks were invented to game the search engines. Some of these tricks worked and some would cause a website more harm than good. Understanding the ins and outs of what worked and didn’t work became complex enough that the industry of Search Engine Optimization was born. Fast forward a couple decades and search engines have come a long way. In fact, optimizing the code on your website is now only a small part of what it takes to perform well on search engines. It is much more about actually marketing your website in the right way and making sure you create useful...