Search Marketing Blog

Is PPC Right For My Business

Pay Per Click (PPC) advertising can be a bit of a complex medium for new businesses and startups to grasp. Often business owners go to a conference and hear so many acronyms (SEO, PPC, SEM) that they are overwhelmed. They are told that to be successful their business should be doing all of these things as well as engaging in about 10 different social media sites. If you have a small number of employees in your business, or if you are the only employee there are just not enough hours in the day to complete all of these tasks. Furthermore, trying to engage in all of these online mediums will likely leave you not doing any of them very well. In reality some marketing and advertising mediums are right businesses at different stages and some really may not be that important. PPC advertising is certainly not exempt from that analogy. However, it is important for business owners to understand what PPC can really offer in relation to other marketing mediums. If you are unfamiliar with PPC advertising chances are you actually engage, or at least see these ads on a daily basis. Every time you do a search on Google or another Search engine you will see a series of text ads at the top or over at the side. These text ads are usually differentiated from the other normal search results in some way. Essentially these businesses are paying to have their products placed in front of people every time they search for a particular keyword. However, they will not actually have to pay anything until you click...

What SEO Is NOT, Clarifying Search Marketing

There is so much mis-guided information on the internet about what Search Engine Optimization (SEO) is and how your business should use it. In all actuality the term SEO itself is a bit misleading. The days are long gone when you can make a few edits to your website’s code and miraculously rank number one on a highly competitive search term. The term SEO was born in a time when search engines looked very different than the way they do today. The internet as a whole was still being defined and “I’ll Google It” was not yet the phrase people used. Initially the technology that search engines like Google and Yahoo used to rank websites was much less advanced. They primarily relied on the words that were typed out on a webpage to tell them how relevant it was to a particular search term. However this method of sorting through websites led to a great deal of webpages being deceptive of what they were actually about. Clever tricks were invented to game the search engines. Some of these tricks worked and some would cause a website more harm than good. Understanding the ins and outs of what worked and didn’t work became complex enough that the industry of Search Engine Optimization was born. Fast forward a couple decades and search engines have come a long way. In fact, optimizing the code on your website is now only a small part of what it takes to perform well on search engines. It is much more about actually marketing your website in the right way and making sure you create useful...

Web Content Management System Comparison

  Start An Online Business This is the first of a three part series on launching a small business website. Web Development Options to Consider WordPress Joomla Drupal Custom Build Starting an online business and launching a website can be challenging for people relatively new to web technologies. I spoke to an individual a few weeks ago that was getting ready to start a travel agency and was concerned about how she could hire someone to build her website. She mentioned that she thought she needed at least a $1,000 budget to get her website off the ground. So many small business owners seem to be in this situation. The truth is you should be able to build an outstanding website yourself for around $100. Website Content Management Systems (CMS), like WordPress, have made creating beautiful websites extremely easy for anyone. The three most popular CMS’s are WordPress, Drupal, and Joomla. We believe that the best content management system for small businesses is WordPress. However, we explain the most popular web development options below, as well as the advantages of each. Advantages of WordPress Easy Search Engine Optimization Huge Online Support Community Large Amount Of Free Plugins       WordPress began as a blogging platform and was designed to be a simple and straight forward way for bloggers to get their content out on the web. As a Content Management System it has always prided itself with its super-simple setup process. In recent years though, WordPress has developed into a full featured and customizable web platform. WordPress is by far the most widely used CMS online, which means...