Search Marketing Blog

Learn How SEM and Social Media Can Complement Each Other

Looking for the simplest possible way to explain it, the traffic that your website generates through people visiting it is the online equivalent of a currency. Go a website that receives 10,000 visitors a day? Then someone will be along, eventually, to try and take it off your hands. This massively successful venture can help you flip websites really quickly and ensure that you have the kind of pull needed to really make a nice profit from each website that you sell on. However, getting to that point is an entirely different story – what we want to look at is how the various methods of bringing traffic to a website can actually be performed. From Social Media Marketing to #seo and SEM, you’ll find yourself with more options than ever before to shout your business name from the rooftops and get yourself some much needed exposure. Two of the most popular forms of online marketing at the moment is social media marketing – utilizing the power of the Facebook’s and Twitters of this world for your own benefit – and also getting to grips with using things like SEM. SEM stands for Search Engine Marketing and takes a different route to SEO in that it actively promotes you on the search engines, instead of ticking all of the boxes that SEO requires to get you high up on the listings. All of these features are equally powerful and, when combined together in the right manner, can be the perfect solution for anyone who wants to boost their business and make it more powerful. The most effective way of...

Local SEO For Farms, Pumpkin Patches & Fruit Stands

For anyone involved in the world of agriculture, even things like running pumpkin patches and fruit stands, you need to really consider the benefits of working with the internet – specifically, utilizing the power of local #seo. Search marketing for agri tourism industry businesses is a great way to push yourself up the market and to make sure that you are being noticed, as many people will want to look for organic solutions to the food that they eat at the moment. However, finding you can be hard work without the web and they therefore just turn to the supermarkets again; this eats into your profits and your chances of success in general. If you are looking for reasons why SEO for farms and similar industries like pumpkin patches and fruit stands should be looking into modernizing the approach, then this listing will give you all the help that you need in understanding just why search marketing for agri tourism businesses will make such a massive difference to your; Profits Performance Reputation Conversion rates This makes everything in general much easier to balance out and prepare for, as well as making sure that you get all the help that may be useful in helping you understand the benefits of local SEO. Why use Local SEO? Local SEO isn’t just for the next street along – it’s not like a local advertisement that will only reach a few people. Instead local search engines will be looking for things like cities that are related to you and will also make sure you do spill off into related searches. However, the main...

How Local SEO Can Generate Leads For Your Small Business

When it comes to #seo for small businesses, it’s important for you to think locally. If you don’t provide local SEO, it is going to be hard to generate qualified leads. The internet is worldwide and therefore you have to search engine optimize your approach to the area that you service. Whether you are providing a free e-book for people to download when they provide their email address on a landing page or some other way to collect information for leads, you want to make sure you are collecting information from people who are near you. A simple form can be there to collect all the info you need, such as name, phone number, and email. For example, if you are a landscaping company, you may service within only one or two counties. As such, you don’t want people from the other side of the world filling out leads. They are not qualified because it would be impossible for you to provide service to them. You are wasting their time and yours. Find Local Clients With Search Engine Marketing When you concentrate on #sem or search engine marketing with a local approach, it will allow you to get the leads you need. This means you will want to use a keyword that has to do with your area. It could be a county, a city, a town, a neighborhood or something else. Tack it onto the keyword you were planning on targeting anyways so you can bring in more leads. Traffic on your site should increase and this is something we can help with. It’s important for you to...

Adwords Quality Score Explained And How To Improve It

For those who are involved within the world of Pay per click marketing and search marketing, it will be a common occurrence to hear people talking of the power of being able to advertise on Google. This is done via Google Ads and provides everyone with a chance to make a living out of the internet – by driving traffic to a website in exchange for an agreed price per click, Google Ads marketing is the perfect way to find new clients and keep a website flying high on the market. The problem is that just like #seo and other typical search marketing systems, we have no real way of gaming the system or enforcing a consistently high stream of clicks. To make sure that any Google Ads are being recognized and checked out by people all across the globe, it has to be considered high on the #adwords Quality Score. This is a test carried out by Google themselves to see if the advertisement ticks several boxes along the way. Getting the right plan and the right idea is vital for anyone looking to benefit from this specific form of search marketing, but it requires a strong knowledge of AdWords. How Are AdWords Scores Developed? Like any other kind of search marketing, #ppc uses a fair ranking system to give every website a chance to be spotted and to grow in quality and in number. The three main considerations that come into any kind of development of a quality score include; The relevance of the ad itself – what does it have to do with what is being...

5 Ways To Improve Your Digital Content Marketing

Digital content marketing strategies are of the utmost importance. When you’re talking about #seo for small businesses, you have to know what is going to work as a way of helping you to increase visibility of your business and what will connect with consumers so they are interested in what you have to offer. There are many ways to improve your digital content marketing as a way of helping your business online. We have included five of the ways below to help you make some changes to the way you market your business. #1: Find More Keywords Search marketing needs to be considered. People are going to search using a wide array of keywords – and you may want to find some of the more untapped keywords so you are not competing with large corporations. You don’t have the time or money as a small business owner to go up against the corporations who are targeting the same keywords. Reddit has been defined as a goldmine for keyword research. People are discussing so many topics and as you read through the discussions to find some keywords that people are using that you had never even thought of. The search results will prove to be invaluable for you. #2: Find Link Prospects There are link prospects out there on a variety of bookmarking sites, including Delicious.com. When there is shared content within your niche, it can prove to be helpful because you will be able to have your content on more links and this can help you to increase your links for the purposes of SEO. Perform a broad keyword...

What Does Duplicate Content Mean for SEO?

For many small businesses, dealing with the problem of duplicate content has become an issue they come across more regularly than they have in the past. Duplicate content is effectively parts of content which is either identical in style or far too similar not to have at least some relevance. Whilst this might worry some people that a similar topic could be construed as duplicate content, the margins are actually far more diverse. When it comes to search marketing and #seo for your business, though, you need to be able to understand what duplicate content is going to mean for you. The Best Practices for Duplicate Content The first thing that you need to get your head around then is the fact that using duplicate content will severely hamper your business. If you have too much content on a web page there is a good chance that you might not even get ranked in the first place. This is a problem for those who have just been re-publishing and re-posting content from other popular pages and blogs; whilst you were giving them credit for the post, today Google is going to hit you pretty hard for doing this. Therefore, when it comes to SEO for small businesses it’s best to re-create all of that content so it’s unique whilst still giving the credit to the website. Alternatively, we could create a small piece of unique commentary about that piece and then link back to it – this creates further discussion, and is a great tactic when it comes to SEO for small businesses. We are creating traction with bigger...

10 Step Guide To Get Started With PPC Advertising

If you were going to buy a billboard on the highway, you would probably do a little bit of research first. After all, you want it to be successful. Think of a pay per click ad as the billboard of the Internet. You are paying to get your sign up there, so you want to make sure it is working. Before you start throwing #ppc ads up all over the Internet highway, do a little research to truly optimize your PPC efforts. 10 Ways to Start Improving ROI on PPC Have a Goal in Mind. If you were to invest in a billboard, you would have a clear goal. Correct? “Stop by my store.” Or “Start using my product.” When you start a PPC campaign, you need to do the same thing. Do you want the viewer to fill out a form? Buy a product? Visit your website? These are questions you need to answer before you start advertising. Have a Budget. When you decide you want to use billboards, you likely do not call up a salesperson and say, “I want signs. Throw some up, and bill me.” Instead, you set a budget. Your PPC campaign should have one too. Go into your campaign knowing how much you are willing to spend so that you are not spending more on advertising than you are making in return. Pick Your Exact Keywords. You would not want to advertise your mom and pop business located in Kansas in NYC. Instead, you would buy a billboard on the highway right by your store. When you use exact, targeted keywords, you are...

Developing a Winning SEO Content Strategy

One of the questions I am asked most often about SEO is “How can I do better in organic search results”? The answer to that question is always by developing a winning content strategy. SEO today is actually much less about optimization and much more about simply developing amazing content that people need and can relate to. People throughout the last decade have heard so many different things about what it takes to be successful with search marketing that they are not really sure what to believe. Also, things have simply just changed a lot in Internet marketing over the last decade. In the past, SEO was more about tricking the search engines to make them think you were more relevant than you actually were. Are there still loopholes to exploit today? Perhaps, but the truth is, even if you are able to it is really not worth the effort. Your results will be temporary, could cause more harm than good in the long run, and is likely to take more effort than doing it correctly. Building Content for Search Engines and Users So how does one go about developing a winning content strategy for search engines? Well you start by designing amazing content for your customers or readers. Addressing a specific niche within a certain market is always a good idea. Doing well with search marketing is really exactly like building a successful business. You start by developing a product or service that is specifically tailored to a niche group of people. You design your product and your business in such a way that it appeals to that...

Learn On-page SEO for WordPress

If you are using WordPress for your Content Management System (CMS) then you need to know how to properly optimize it for search engines.  WordPress is pretty great at SEO out of the box, but there are some things we can do to improve upon it.  We certainly recommend WordPress as the Content Management System (CMS) of choice especially for websites and blogs focused around creating great content.  At the end of the day that’s what all of us should be focusing on right! I realize there are different arguments for different CMS’s.  We actually wrote a great post highlighting the different advantages of different open-source CMS that you can read through if you like, Content Management Systems Explained.  However, WordPress is super easy to use and it’s what we like. Great SEO WordPress plugins When creating a new blog post of web page one of the things most people like to do, and we suggest, is creating a custom meta title and meta description for that page. This allows you to specify to Google what your post/page is about. It also allows you to be in control of the first messaging that readers are going to see about your website.  If you don’t write a custom description then Google will automatically generate one for you from the text on your page.  Although this may seem easier, you may not like the text that Google chooses to represent your page. Therefore we recommend installing a plugin that helps you manage this information on your website.  We like to use a plugin called “All In One SEO Pack”.  There are...

Local SEO vs Traditional SEO: Which is Right for You?

There seems to be a lot of misunderstandings between the difference of local and traditional SEO. While this will not be an exhaustive explanation it will be helpful to talk about some of the primary differentiating factors. We have spoken some in the past about the different types of search marketing, and have traditionally broken it up into two separate categories: Paid Search and Organic Search Marketing. Local Search Engine Marketing would fall under the umbrella of Organic Search, although some marketers may indeed place it into a category of its own. Local Search Marketing is unique primarily because there is a designated spot on the search result page to display local listings. On Google this designated area is usually just above the normal search results. This allows businesses to get coverage on the first page of Google for keywords that they otherwise might not be able to rank for. Local listings can also display some additional helpful information that normals listings won’t like business phone number, address, and even customer reviews. The primary difference is that local search listings are based around a physical place where as the traditional search listings may not be associated with an actual physical place at all. Traditional organic listings are simply based around web content, for example a businesses website alone. You will only find places with a store front that you can physically drive to under the local listings. So what’s going on when a company has a listing in both search results. It simply means that both there physical location and their online location (their website) is receiving good search...