Looking for the simplest possible way to explain it, the traffic that your website generates through people visiting it is the online equivalent of a currency. Go a website that receives 10,000 visitors a day? Then someone will be along, eventually, to try and take it off your hands. This massively successful venture can help you flip websites really quickly and ensure that you have the kind of pull needed to really make a nice profit from each website that you sell on.
However, getting to that point is an entirely different story – what we want to look at is how the various methods of bringing traffic to a website can actually be performed. From Social Media Marketing to #seo and SEM, you’ll find yourself with more options than ever before to shout your business name from the rooftops and get yourself some much needed exposure.
Two of the most popular forms of online marketing at the moment is social media marketing – utilizing the power of the Facebook’s and Twitters of this world for your own benefit – and also getting to grips with using things like SEM. SEM stands for Search Engine Marketing and takes a different route to SEO in that it actively promotes you on the search engines, instead of ticking all of the boxes that SEO requires to get you high up on the listings.
All of these features are equally powerful and, when combined together in the right manner, can be the perfect solution for anyone who wants to boost their business and make it more powerful. The most effective way of doing this, though, is through combining each style of marketing together – in this example, we want to look at how SEM and SMM come together to create a holy unity that can really provide your business with some much needed impetus in the online atmosphere.
How Do They Work Together?
You now need to know how to make SMM and SEM work together – they have a very distinct partnership that you can make the most of for years to come. With the help of the following features you can see a massive connection between the two of them;
- Plus your World – This is a Google feature and is used to help people search for something that has been shared and also matches the public search you are looking for. As long as you are online with Google, you will be able to find recommendations by peers and this means that anyone who shares your stuff could be leading their friends and colleagues right to you!
- Organic Social Search – Coming from the brilliant Facebook, this allows people to start going through incredible numbers of search queries and now works hand-in-hand with the search engines to make sure that people are going to be able to push things in the right direction with finding searches that are genuinely accurate
- Bing Social – The Bing Social Search feature is another hugely popular tool which actually looks for data from popular social media websites to find you searches and information – this could help you find something that truly fits the bill and gives you all the help that you need in moving forward for the future
Why Use SEM?
For many people, the power that comes from using search engines is pretty obvious. With billions of searches every day, you can capitalize on the amount of people who are looking for, well, anything on the internet with aplomb. To do this you need to make the use of the search engines, and to make that possible you need to understand how to go about doing this effectively and easily.
The most effective way in which you can do this is quite simple – with more than 61% of all consumers using search engines these days, it becomes much easier to create a website that looks the part and can actually make the most of this search engine specific world. Getting yourself on search engines clear as day through SEM will benefit your business far more thank you might have thought, as you can give people some much needed access to things like product research as well as helping them understand what it is that you offer, and how you can be of a benefit to them moving forward in the near future.
SEM has to be utilized in your business because it offers a fine balance between SEO and many other forms of search engine marketing. You won’t quite be making the same changes and volume of additions as you would with SEO but nor will you have to cut into a marketing budget quite as drastically as you would with other methods. In short, SEM makes it nice and easy to promote your business without having to call the banks for some extra capital.
Why Use SMM?
Unless you are new to the world of social media, you will already understand just how inherently powerful it can be. Social media acts as the primary way for people to interact with businesses and other people today, as well as making it easy for everyone to have their opinion heard and repeated; potentially to thousands of people. Whilst search engines are used to create a wide range of purchase options, social media acts as the home of those who have an opinion about these options. It allows businesses to create an affinity and a friendship with their readers and their users and also make sure that they are likely to come back again in the future to see what else is on offer!
What a popular person on social media is saying, or how a business tweets, can literally sway people from making a purchase to deciding not to bother. Capturing this rather temperamental yet massively effectively forms of marketing and mood management is vital to long-term success.
SMM helps you manage this and ensures that you have active and fun social pages that will make an incredible difference to the reaction that you get from people. With SMM you can make sure that your business is being noticed and is capable of performing within the expectations you’ve set.