When it comes to #seo for small businesses, it’s important for you to think locally. If you don’t provide local SEO, it is going to be hard to generate qualified leads. The internet is worldwide and therefore you have to search engine optimize your approach to the area that you service.
Whether you are providing a free e-book for people to download when they provide their email address on a landing page or some other way to collect information for leads, you want to make sure you are collecting information from people who are near you. A simple form can be there to collect all the info you need, such as name, phone number, and email.
For example, if you are a landscaping company, you may service within only one or two counties. As such, you don’t want people from the other side of the world filling out leads. They are not qualified because it would be impossible for you to provide service to them. You are wasting their time and yours.
Find Local Clients With Search Engine Marketing
When you concentrate on #sem or search engine marketing with a local approach, it will allow you to get the leads you need. This means you will want to use a keyword that has to do with your area. It could be a county, a city, a town, a neighborhood or something else. Tack it onto the keyword you were planning on targeting anyways so you can bring in more leads.
Traffic on your site should increase and this is something we can help with. It’s important for you to focus on search marketing because your target market focuses on the physical. Adding in the physical location is a must so you can get leads that will actually help you to capture more business.
Most people using the search engines are going to focus on locality as well. They know that if they type in broad keywords, they are going to get a broad selection. Though, most search engines now use a paid local search marketing opportunity. This would allow small and medium sized businesses to pay for an ad. Even if people didn’t use a physical location in their search, there would be ads shown to them that would match their criteria and be within their area. This is an option that you can explore.
Even without paid local search marketing, you can use SEO more effectively. You simply need to change the way you look at your content marketing strategy.
Create SEO Content For Local And Mobile
When you target local SEO, you also have to look at the mobile changes made by Google. Google now wants everyone, including local small business owners, to have their content available in a mobile format. This is to ensure people who are using tablets and smartphones can obtain the information that they need. This was done as a move for Google so they can capture more of the ad sales. Nonetheless, it is going to affect how you can qualify leads.
Google is going to issue a lower rank to those who are not mobile friendly. If people cannot find you, that’s going to be a problem because when there are no site visitors, there are no leads and therefore no business.
Local SEO also depends on you knowing the most profitable keywords. If you are a landscaper in Denver, you have to rank high for “landscaper in Denver” as well as “Denver landscaper”. The keywords need to be within your content, your meta data, and elsewhere to help you with the ranking. People can contact you or you can collect information from a landing page as a way of having a lead to follow up on and make the “hard sell” that is ultimately going to convert people to customers.
Any time you can get qualified leads for your small business, it puts you closer to generating more revenue. It doesn’t matter whether you are offering a product or a service. If it is focused on a particular geographic area, you have to pay attention to local SEO and use the most innovative tools provided by the search engines as well as utilize paid search marketing techniques. We can help you with the marketing strategies needed to take your small business to the next level.