Developing a Winning SEO Content Strategy

Developing a Winning SEO Content Strategy

One of the questions I am asked most often about SEO is “How can I do better in organic search results”? The answer to that question is always by developing a winning content strategy. SEO today is actually much less about optimization and much more about simply developing amazing content that people need and can relate to. People throughout the last decade have heard so many different things about what it takes to be successful with search marketing that they are not really sure what to believe. Also, things have simply just changed a lot in Internet marketing over the last decade. In the past, SEO was more about tricking the search engines to make them think you were more relevant than you actually were. Are there still loopholes to exploit today? Perhaps, but the truth is, even if you are able to it is really not worth the effort. Your results will be temporary, could cause more harm than good in the long run, and is likely to take more effort than doing it correctly. Building Content for Search Engines and Users So how does one go about developing a winning content strategy for search engines? Well you start by designing amazing content for your customers or readers. Addressing a specific niche within a certain market is always a good idea. Doing well with search marketing is really exactly like building a successful business. You start by developing a product or service that is specifically tailored to a niche group of people. You design your product and your business in such a way that it appeals to that...