If you are using WordPress for your Content Management System (CMS) then you need to know how to properly optimize it for search engines. WordPress is pretty great at SEO out of the box, but there are some things we can do to improve upon it. We certainly recommend WordPress as the Content Management System (CMS) of choice especially for websites and blogs focused around creating great content. At the end of the day that’s what all of us should be focusing on right! I realize there are different arguments for different CMS’s. We actually wrote a great post highlighting the different advantages of different open-source CMS that you can read through if you like, Content Management Systems Explained. However, WordPress is super easy to use and it’s what we like.
Great SEO WordPress plugins
When creating a new blog post of web page one of the things most people like to do, and we suggest, is creating a custom meta title and meta description for that page. This allows you to specify to Google what your post/page is about. It also allows you to be in control of the first messaging that readers are going to see about your website. If you don’t write a custom description then Google will automatically generate one for you from the text on your page. Although this may seem easier, you may not like the text that Google chooses to represent your page.
Therefore we recommend installing a plugin that helps you manage this information on your website. We like to use a plugin called “All In One SEO Pack”. There are numerous other options you can find to help you with this, but this is one that we really like. It is also updated quite regularly which is a huge plus. Another plugin that a lot of people use is called “WordPress SEO by Yoast”. We have created a short video below that will guide your through actually installing the “All In One SEO Pack” plugin below. It will also show you how we set ours up. You are welcome to leave the plugin on its default setting if you like. However, as you will discover in the video we recommend removing the automatic inclusion of the website name from page and post titles. We do this because we want to place special attention on the titles of our pages and post names. Frequently including the name of the website is not the most optimal use of the title position.
There is a paid version of the plugin, but we use the free version which in our mind is perfectly proficient. Make sure to check out the included video for step-by-instruction.