Local SEO vs Traditional SEO: Which is Right for You?

Local SEO vs Traditional SEO: Which is Right for You?

There seems to be a lot of misunderstandings between the difference of local and traditional SEO. While this will not be an exhaustive explanation it will be helpful to talk about some of the primary differentiating factors. We have spoken some in the past about the different types of search marketing, and have traditionally broken it up into two separate categories: Paid Search and Organic Search Marketing. Local Search Engine Marketing would fall under the umbrella of Organic Search, although some marketers may indeed place it into a category of its own. Local Search Marketing is unique primarily because there is a designated spot on the search result page to display local listings. On Google this designated area is usually just above the normal search results. This allows businesses to get coverage on the first page of Google for keywords that they otherwise might not be able to rank for. Local listings can also display some additional helpful information that normals listings won’t like business phone number, address, and even customer reviews. The primary difference is that local search listings are based around a physical place where as the traditional search listings may not be associated with an actual physical place at all. Traditional organic listings are simply based around web content, for example a businesses website alone. You will only find places with a store front that you can physically drive to under the local listings. So what’s going on when a company has a listing in both search results. It simply means that both there physical location and their online location (their website) is receiving good search...
Is PPC Right For My Business

Is PPC Right For My Business

Pay Per Click (PPC) advertising can be a bit of a complex medium for new businesses and startups to grasp. Often business owners go to a conference and hear so many acronyms (SEO, PPC, SEM) that they are overwhelmed. They are told that to be successful their business should be doing all of these things as well as engaging in about 10 different social media sites. If you have a small number of employees in your business, or if you are the only employee there are just not enough hours in the day to complete all of these tasks. Furthermore, trying to engage in all of these online mediums will likely leave you not doing any of them very well. In reality some marketing and advertising mediums are right businesses at different stages and some really may not be that important. PPC advertising is certainly not exempt from that analogy. However, it is important for business owners to understand what PPC can really offer in relation to other marketing mediums. If you are unfamiliar with PPC advertising chances are you actually engage, or at least see these ads on a daily basis. Every time you do a search on Google or another Search engine you will see a series of text ads at the top or over at the side. These text ads are usually differentiated from the other normal search results in some way. Essentially these businesses are paying to have their products placed in front of people every time they search for a particular keyword. However, they will not actually have to pay anything until you click...