What SEO Is NOT, Clarifying Search Marketing

What SEO Is NOT, Clarifying Search Marketing

There is so much mis-guided information on the internet about what Search Engine Optimization (SEO) is and how your business should use it. In all actuality the term SEO itself is a bit misleading. The days are long gone when you can make a few edits to your website’s code and miraculously rank number one on a highly competitive search term. The term SEO was born in a time when search engines looked very different than the way they do today. The internet as a whole was still being defined and “I’ll Google It” was not yet the phrase people used. Initially the technology that search engines like Google and Yahoo used to rank websites was much less advanced. They primarily relied on the words that were typed out on a webpage to tell them how relevant it was to a particular search term. However this method of sorting through websites led to a great deal of webpages being deceptive of what they were actually about. Clever tricks were invented to game the search engines. Some of these tricks worked and some would cause a website more harm than good. Understanding the ins and outs of what worked and didn’t work became complex enough that the industry of Search Engine Optimization was born. Fast forward a couple decades and search engines have come a long way. In fact, optimizing the code on your website is now only a small part of what it takes to perform well on search engines. It is much more about actually marketing your website in the right way and making sure you create useful...